In Fall Term of 2020, my class was tasked to rebrand a company or business, specifically a smaller brand that may be in need of a change. For my brand I selected a local small business called Intrinsic Training, located in Hillsboro, Oregon. They are a personal training gym that has both private lessons and classes. Being an active customer

there, I’ve been aware of their branding, and how much polishing it really needed. My biggest focus on the rebrand was to:

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• Make the branding more gender neutral, since the previous design was overly masculine despite the majority of clients being women.

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• Use colors and imagery that is still energetic and bold but remains professional looking

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​I used Illustrator to construct the logo and Photoshop for the mockups